Dear IMSA Friends:
It’s
time for our May Update and best practice.
This month we’ve given you some snippets of
poems we enjoy.
We hope you will too.
Please read on!
The world's favorite season is the spring.
All things seem possible in May.
Edwin Way Teale

Some suggestions for successful living – non-IMSA
close.
The trees are coming into leaf
Like something almost being said;
The recent buds relax and spread,
Their greenness is a kind of grief.
Is it that they are born again
And we grow old? No, they die too,
Their yearly trick of looking new
Is written down in rings of grain.
Yet still the unresting castles thresh
In fullgrown thickness every May.
Last year is dead, they seem to say,
Begin afresh, afresh, afresh."
- Philip Larkin, The Trees
EXECUTIVE
SUMMARY
Media
materials on IMSA.
AICP
meeting in
Norwood, MA.
New England
chapter.
Y
es!
|Some great quotes from IMSA stakeholders.
News
from IMSA Today
Excelsior
on its way!
Webinar
and best practice for May.
Media
materials on IMSA.
Marketwire
Reports IMSA Take on GAO
Report

On May 5, Marketwire reported that IMSA announced
that the
recently
released (GAO) Report to Congress on "Insurance
Reciprocity and Uniformity"
“advances efforts to create market conduct
and consumer protection standards across the country
that are more consistent and predictable.”
IMSA CEO Brian Atchinson said that "This report
identifies both the improvements that have been made
in recent years and the remaining challenges, such
as uneven consumer protection and market regulation
among the states." He went on to say, “This
information helps to promote understanding and
ongoing dialogue between key stakeholders, which is
critical to a healthy, competitive marketplace where
consumers can make well-informed choices."
You can get
more information and a full copy of the
report, visit
www.IMSAethics.org.
IMSA cited as authority in Wall Street Journal
On May 26, Arden Dale wrote a story in the Wall
Street Journal entitled
Keep Tabs on Insurance That Covers Estate Tax.
We were pleased to see that the WSJ went to IMSA for
some input:
Donald Walters, general counsel for the Insurance
Marketplace Standards Association, said IMSA has
heard anecdotally of "growing concern" about
troubled policies. The group is a nonprofit that
develops best practices for the insurance industry.
You can read the article at
http://online.wsj.com/article/SB124328892384452197.html

also
ran a story the week of May 25th focusing
mainly on IMSA company membership.
This is a short excerpt from the fuller story
to appear in the July edition of Best’s Review,
where some material from us on benefits of IMSA
membership will also be included.
The article closes with this analysis from Brian
Atchinson:
The estimation was it would take two to three years
to implement our new business plan that leverages
the value of IMSA certification and our role as the
industry’s
voluntary self-regulatory organization in
developing national standards and benchmarking. If
it weren't for the downturn in the economy we'd be
going strong.
"The wind is tossing the lilacs,
The new leaves laugh in the sun,
And the petals fall on the orchard wall,
But for me the spring is done.
Beneath the apple blossoms
I go a wintry way,
For love that smiled in April
Is false to me in May."
- Sara Teasdale,
May
AICP
meeting in Norwood, MA.
New England chapter.
This was the first time we have sponsored the New
England Chapter of the AICP (Association of
Insurance Compliance Professionals).
We had a great time attending its E-Day
signature event on Friday, May 15, 2009 at Four
Points by Sheraton Norwood Hotel & Conference Center
in Norwood, MA.
This kind of regional event is small enough so that
you get to meet lots of great people, company folks
and regulators.
There were over 120 company people there and
four regulators, from New Hampshire, New Jersey,
Rhode Island and Vermont.
I had a chance to talk one-on-one with each
regulator after the question and answer sessions,
which were very engaging.
Look up your local chapter of the AICP and
consider joining. It’s a great forum for networking
and for learning how others are dealing with the
same issues you face.
You’ll also get to know your local state
regulators a little bit better, never a bad thing.
From an IMSA standpoint, I talked to a lot of people
about joining or re-joining and gave out some good
materials, from IMSA and from our company as well.
You can get a copy of our article, 90 Days to
IMSA Membership, updated from its original
appearance in the National Underwriter, by emailing
us at kkalis.kkalis.com and asking for it.
We also distributed some of IMSA Consumer
Guides to Annuities and other IMSA materials.
One of these, provided by IMSA and dated
April 26, 2009 is “What Key Constituents Are Saying
About IMSA.”
Please read some of the excerpts below.
Yes!
|Some great quotes from IMSA stakeholders.
What
Key Constituents Are Saying About IMSA
Through
our IMSA membership, we reinforce our industry
credentials as an ethical service provider, an
essential distinction in the competitive customer
market.
Robert C. Salipante, President,
Sun Life Financial International
The
IMSA seal is a guidepost of excellence and
integrity, and MassMutual is proud to comply with
IMSA’s standards.
MassMutual firmly believes that the
marketplace rewards honesty, high ethical standards,
and doing what is right for the customer, and we are
proud to apply these principles to every aspect of
our business.
Stuart H. Reese, Chairman and CEO, MassMutual

The ethical business practices promoted by IMSA
have never been more important than they are in
today’s market climate.
Paul Mistretta, Chief Operations Officer, ING Life
Business Group
IMSA
not only sets the standards for ethical business
practices, but also helps insurance
companies
to reach those standards through compliance
solutions, infrastructure tools and industry
collaboration with regulators and distributors.
All of this ultimately protects the
consumer.
Kevin R. Slawin, President of Distribution Allstate
Life Insurance Company

IMSA is doing great things for the consumer and
the industry.
IMSA is raising the
standard
for all its qualified companies – and that will
strengthen the industry as a whole.
Timothy Kneeland, President, AEGON Companies & 2007
IMSA Chairman
An
agent’s ability to sell appropriate insurance
products to seniors begins with the practices of the
company that agent represents.
AARP applauds IMSA’S efforts to
empower those companies with an ethical approach.
Kevin Donnellan, Executive Vice President and Chief
Communications Officer, AARP


IMSA’s work in promoting ethical market
practices by life insurance companies is good for
consumers and for the industry.
I have been proud to be a director.
Dr. Terri Vaughan, CEO, NAIC &
Former IMSA Board member
The
Division has determined that it will allocate more
market examination resources to monitor and examine
life insurance companies that are not members of
IMSA.
Susan Voss, Commissioner, Iowa Insurance Division
News
from
IMSA
Today
May
18, 2009
Supervision & Monitoring Standards – NAIC
Market Regulation Handbook?
Collaborative discussions continue with
representatives of the eight state insurance
departments that participated in IMSA's Supervision
and Monitoring initiative to evaluate and promote
consensus strategies regarding how states can use
the findings of IMSA's Annuity Suitability
Supervision and Monitoring Report to foster suitable
annuity sales.
A conference call was held on Friday, May 15 with
the Chair of the NAIC Market Conduct Examination
Standards Working Group and representatives of
several states who participated in IMSA's
Supervision and Monitoring initiative to discuss the
possibility of including key findings of the IMSA
report in the NAIC's Market Regulation Handbook. The
discussion fostered a willingness to consider
introducing these concepts into the Market
Regulation Handbook through the activities of the
NAIC Market Conduct Examination Standards Working
Group.
We will continue to update you as these needed
solutions evolve.
Compliance Best Practices Webinar – Just Two
Weeks Away!
IMSA's Best Practices Workshop Webinar will be held
on Thursday, June 4 at 2:00 p.m., EDT (please note
the change from the originally scheduled 9:00 a.m.
start time). There is no fee to participate, so
please save the date and plan to join us for what
should be a very interesting and informative
discussion.
Agenda topics include annuity suitability issues and
IMSA's attestation approach to requalification. The
IMSA Compliance Committee will meet via conference
call on Tuesday, May 19 at 10:00 a.m., EDT to
discuss, among other issues, final planning for the
webinar. A more specific agenda will be released
later this week.
"Oh! that we two were Maying
Down the stream of the soft spring breeze;
Like children with violets playing,
In the shade of the whispering trees."
- Charles Kingsley
Assessment
Handbook & Manual Updates
The
IMSA Standards Development Committee has formed two
subgroups to explore modifications to IMSA's
Assessment Handbook and Independent Assessment
Manual. The first subgroup is examining
modifications to the commentary accompanying IMSA's
supervision standards, while the second subgroup is
developing a new introductory section to IMSA's
Assessment Handbook. This revised introduction would
guide a reader seeking IMSA qualification for the
first time to specific sections of the Handbook, and
the reader seeking to renew IMSA qualification to
other pertinent areas.
The Committee is also considering a range of
possible updates to the Independent Assessment
Manual to reflect recent modifications to the IMSA
qualification process. Companies are reminded to
continue to reference the 2009 version of the
Handbook for guidance with respect to their IMSA
qualification standards. IMSA will notify all
qualified companies about any additional
modifications to the Assessment Handbook and/or
Independent Assessment Manual.
"Let
us fill urns with rose-leaves in May
And hive the thrifty sweetness for December!"
-
Edward Bulwer Lytton
New
Annuity Consumer Resource – Get Your Slice of the PR
Pie
IMSA provides its qualified companies with resources
to aid them in promoting the commitment they have
made to sustaining high ethical standards, despite a
difficult economy. To that end, Communications and
PR Directors should watch their mail this week for
materials designed to help your company leverage
IMSA’s latest consumer resource – the Annuities
Consumer Guide. The packet includes:
Full color PDFs of the Annuities Consumer Guide in
both English and Spanish for posting to your web
site, as well as plain text versions.
A
thumbnail graphic of the Guide cover for promotion
on your web site.
A copy of the press release being distributed to
national media on June 1, 2009 that will announce
the Guide and its availability on the web sites of
IMSA-qualified companies.
IMSA extends its thanks to all IMSA Communications
Committee members, and to IMSA Board of Directors
members Kevin Donnellan of AARP and Dr. Brenda Cude
of the University of Georgia, for their
contributions to this important consumer guide.
Additional resources (such as sample web page
content and press release suggestions) to help you
promote your ethical differentiation in the
marketplace are available at www.IMSAethics.org in
the Members section via the Communications Tool Kit.
Please contact Jennifer Kalita at (240)
744-3021 or JenniferKalita@IMSAethics.org.
ACLI Welcomes IMSA Compliance & Regulatory
Views
IMSA CEO Brian Atchinson was recently invited to
present Business as UNusual: Navigating Regulatory &
Compliance Issues in a New Economic Climate at the
ACLI Forum 500 CEO Leadership Retreat on Thursday,
May 14, 2009 in Arlington, Virginia. The Q & A
session that followed was lively with discussion
about regulatory reform, STOLI, and annuities. IMSA
thanks ACLI Forum 500 Chair and Baltimore Life CEO
John Pearson for the invitation.
"Winds of May, that dance on the sea,
Dancing a ring-around in glee
From furrow to furrow, while overhead
The foam flies up to be garlanded,
In silvery arches spanning the air,
Saw you my true love anywhere?
Welladay! Welladay!
For the winds of May!
Love is unhappy when love is away!"
- James Joyce,
Winds of
May
IMSA
Today
May
1, 2009
New Online Resources
Visit www.IMSAethics.org for new resources:
Insurance Compliance Insight has given IMSA
permission to reprint its recent resource article,
which includes a list of insurance blogs and helpful
web sites.
See the A.M. Best video and read the article online
when IMSA President & CEO Brian Atchinson was
interviewed in the A.M. Best studios to discuss
current industry challenges. While the content is
normally only available to A.M. Best subscribers,
IMSA has received permission to share it with our
members.
While the new Annuities Guide has been available
online in both English and Spanish since March, text
versions have been added at the suggestion of the
IMSA Communications Working Group for consumers who
don’t wish to download or print off graphics.
What makes boomers and seniors buy? For answers, see
IMSA’s featured
article on Page 1 of the final issue of
Retirement Income Reporter.
Upcoming Meetings
Some upcoming industry events in which you may be
interested include:
June 3
IMSA Standards Advisory Committee Meeting
June 4
IMSA Compliance Best Practices Webinar
June 5
IMSA Communications Working Group Conference
Call
June 7-11
MDRT Annual Meeting - Indianapolis, IN
June 8
Producer Advisory Committee Meeting –
Indianapolis, IN
July 22-24
ACLI Compliance & Legal Sections Mtg –
Boston, MA
Excelsior on its way!
Excelsior Awards at
ACLI Compliance Meeting in Boston
April 29, 2009
Just a reminder to take advantage of the
Early Bird Registration
and save on your meeting Registration fee!
Given the current state of the economy and the
financial markets, we invite all compliance and
legal delegates to be amongst his/her peers for a
very informative and compressive look at the latest
news within the Insurance Industry.
The Compliance and Legal Sections Annual Meeting
in Boston July 22-24th
is loaded with knowledgeable speakers and experts
who are tackling difficult issues in these wavering
times. This meeting provides exciting educational
opportunities and networking events. Official
programming begins on Wednesday, July 22nd
at 1:00 pm. This program is CLE eligible, and
accreditation is valid in most jurisdictions
requiring mandatory continuing legal education and
includes 2 hours of Ethics. CLE forms will be
available onsite.
Program Highlights
The 2009 program contains shared views about
compliance and legal operations and feature lectures
such as:
·
Regulatory Overhaul Following Financial Turmoil in a
New Administration
·
Responding to the Demands of Evolving Suitability
Standards
· AML
Examinations: How to Prepare and What to Expect?
·
Framework for Strategic Legal Advocacy and Industry
Resources: Tips and Tricks for Understanding What’s
Required
Please see the
ACLI website
for the latest program and further details.
Exhibitor Marketplace
The Exhibit Marketplace will be held on Thursday,
July 23rd. The Exhibit Hall will be
open from 2:45 – 3:15 pm and 5:00 – 7:00 pm. This
offers attendees a first-hand opportunity to view
products and special services that are available to
enhance legal and compliance shops. Exhibit
and Sponsor information is located on our website.
See the
ACLI website
for further information.
Registration
Online meeting and hotel registration is open! There
are only two months left to register now for the
early – bird deadline: June 29th;
Hotel Deadline: June 22nd or once
the block is filled. Details and deadlines can
be found on the
ACLI website.
We look forward to seeing you at the Compliance and
Legal Sections Annual Meeting in Boston!
For answers to additional questions, please contact
Conference Development at 202-624-2404.
Excelsior
Fourth Quarter, 2008 Volume IX, Issue 2
Ethical Market Conduct Issues for Presidents and
Senior Executives
We’re back!
Look for our summer issue in June.
We have the latest in the changes made to the
IMSA process for 2010.
We will give you a step by step summary so
that you can start getting ready to renew your IMSA
qualification.
Don’t miss this issue.
If you are not already on our distribution,
please send your name and address to
kkalis@kkalis.com, and we’ll make sure you get
this and every future issue.
We are also planning to present our Excelsior Awards
to 8 companies at the ACLI Compliance and Legal
Section meeting in Boston.
These are presented in recognition of the
best practices we found supporting the IMSA
standards during our independent assessments.
Come by our booth to say hello.
We look forward to seeing you then.
Webinar
and best practice for May.
“The
future ain't what it used to be.”
~ Yogi Berra
IMSA Compliance Best Practices Workshop Webinar
Business as UNusual: Navigating Annuity Suitability
in a Changing Economic Climate
Join compliance professionals from other
IMSA-qualified companies for the upcoming IMSA
Compliance Best Practices Workshop Webinar on
Thursday, June 4 at 2:00 p.m. EDT (please
note the change from the originally scheduled 9:00
a.m. start time). There is no fee to take part in
the 90-minute webinar, but participation is limited
to IMSA-qualified companies only.
Items on the Agenda include:
Presentations by three companies (Aviva USA,
American General Life Insurance & Sammons Financial
Group) about their individual company approaches to
suitability policies and procedures.
Insights on the annuity suitability practices of
broker-dealers.
The roundtable discussions you’ve come to expect at
our Compliance Best Practices Workshop live events
and compliance officer exchange of innovative
techniques.
To confirm your participation, please RSVP to
MargieLopez@IMSAethics.org by May 30, 2009. A
subsequent email will then be sent to all confirmed
attendees with the webinar access information. We
look forward to your participation.
"A little Madness in the Spring
Is wholesome even for the King."
- Emily Dickinson

Best Practice of the Month – May 2009
One of the hot topics in the world of compliance
right now is annuity suitability, particularly in
the area of supervision.
IMSA has a work group looking at the issue
right now, and we will all benefit from their work.
One of the ways that companies have addressed
this issue is via a thoughtful selling agreement
with Independent Agents that outlines the company’s
positions and clearly delineates responsibilities.
Take a look at your agreements.
Are you getting the most leverage you can?
■
Independent Agent agreement design.
■
Impact: Immediate identification of IMSA standards.
■
Impact: Legal leverage for management decisions.
■
Impact: Clarity on supervisory responsibilities.
Want to learn more?
IMSA?
..................Ken
Kalis!
352-505-0705
www.kkalis.com
****************************************************************************
Thank you all for your continuing interest in IMSA,
ethical market conduct and the Kenneth J.Kalis
Company.
www.kkalis.com

Hope to see some of you soon.
Have a great summer!
Cordially,
Ken Kalis